FENDER // PROOF YOU PLAY

AD/CW: Kailyn Sawhny & Helena Hargraves Photographer: Kailyn Sawhny This campaign features a series of "inside" situations that serious guitar players will identify with and appreciate. Each ad reveals a subtle clue or "proof" that the person in question is a serious guitar player, but without showing the guitar itself. Being able to solve each situational puzzle is "Proof You Play," the campaign's tagline. Being invited into an inside joke also shows that Fender knows guitars and guitar people. Recognition: 2024 AAF National ADDY Award - Gold 2024 AAF District 10 ADDY Award - Silver 2024 AAF Dallas ADDY Award - Silver 2024 Graphis New Talent Annual - Silver 2024 Communication Arts Shortlist Ads of the World - "Highlighted" work