BBH USA
BARN INTERNSHIP
These were some of the main projects I got to work on during my time at BBH.
We said it without saying it. Then did it again. And again. For the next wave of PATRÓN’s transparency campaign, we shared misspelled ads and covered our iconic bottle with honeybees, all to get people guessing which tequila is free from mystery ingredients. Hint: the answer is PATRÓN.
ARBY'S - INTERNSHIP PROJECT
The task: Make roast beef RELEVANT by fixing Arby's main problem, its quality perception.
Introducing: Roastery 1964. The new pop-up shop with lines stretching around the block. You hop in line to see what all the hype is about. When it's your turn to order, you go with The Robust Glaze.
You try to take a sip from your coffee cup, but nothing comes out. So you open up the lid and see...
A few days later, the Roastery 1964 is still booming. An employee comes out with a ladder and starts adjusting the sign.
WHAT?! It's been Arby's this whole time?? Now that the secret's out, let's highlight the beef cup by bringing it into stores and OOH ads.
7UP - LIME-LEMON
To launch 7UP’s new formula, we asked why it’s always been lemon-lime, never lime-lemon.
Turns out the rabbit hole goes deeper than you could ever imagine.
Turns out the rabbit hole goes deeper than you could ever imagine.
For decades, a shadowy organization called the Illemonati has kept lemon on top and lime in the shadows.
